Product Manager - Digital Channels - Bank

Product Manager - Digital Channels

Grade : Manager

Location : Mumbai

- Lead end-to-end digital product design vision and implementation, including production of all deliverables.

- Define product scope, goal, schedules and tracking mechanism, worked closely with technology, project managers, key stake holders and senior management to ensure delivery on time.

- Analyze existing processes, gaps and proposed strategies to optimize product capabilities through digital automation (Web, Email and SMS).

- Design and conduct all India trainings for New Digital Product launches.

- Design and manage successfully entire digital marketing campaigns.

Deliverables :-

- Planning & executing the Bank's Digital strategy

- Managing and implementing the online marketing and media planning

- Benchmarking and guiding the media agencies to obtain the best media deal for the Group

- Execute the online marketing strategy spanning across :

Display

Search engine optimisation

Social media marketing

Mobile advertisement

- Manage & drive digital agencies for creative, media buying & search services to deliver on marketing and business objectives

- Driving the agencies to deliver the innovative plan and/ or acquisition plan depending on the product

- Budgeting and maintaining savings on CPL & CPC

- Planning & executing annual deals with the publishers for the Entire Group companies