Product Manager - Dermatological - Comectics

Job: Product Manager

Professional Field: Marketing

Specialisation: Product/Brand Marketing

- Candidates with minimum of 4 yrs experience in handling pharmaceutical products (preferably dermatological products) are required.

Key job accountabilities:

- Develop a marketing strategy to meet business growth objectives

- Develop a strong understanding of product composition, performance, textures, safety, etc

- Develop strong understanding of customer behaviour and expectations in dermatology/ skincare category

- Develop strong expert marketing plans around Medical Visit and Advice and implement the same

- Strengthen medical endorsement through effective marketing initiatives directed at dermatologists

- Business Analysis through market data, knowledge of competitors, markets trends and consumers

- Driving new product launches and striving to maintain growth on pillar products

- Plan and manage Marketing Budgets

- Conceptualise and design brand presentation in different channels for superior customer experience

- Contribute to upgradation of training and performance of field force - Medical reps and Advisors

- Ensure sales forecast accuracy

- Liaise effectively with Zone and International Marketing teams

- Interact effectively with sales, logistics and training departments to deliver marketing objectives

Key Competencies Required:

- Ability to understand consumer needs and behaviour and devise a marketing plan

- Ability to think strategically and creatively, plan marketing initiatives and execute effectively

- Good understanding of Indian skincare routines, products, textures, consumer preferences etc

- Good communication skills, good analytical skills

- Strong team-working ability to work with Sales and other functions in a collaborative way

- Exposure/experience in dermatology oriented skincare and interface with dermatologist community (preferred)