Product Manager - D2C Website

- The Product Manager is responsible for both product planning and product marketing of Slurrp Farm's D2C Website

- Build Slurrpfarm's online presence while maintaining efficiency and ROI

- Use data supported marketing to identify trends and key opportunities for innovation across buyer's journey

OUTCOMES: WHAT ARE YOU GOING TO DO?

- Improve website conversion and double it within the next 12 months by focussing on the customer UI/UX (Double it to c.2%, which is very achievable)

- Shopify+ experience to execute an end to end customer centric D2C strategyfor Slurrp Farm, while co-ordinating external IT teams and internal Brand team

- Identify key user behaviour trends and keep adjusting website and keep it up to date

- Track and keep a dashboard of key financials that the team need on a daily/weekly/monthly basis and ensure these are kept up to date by you

Project Management skills :

- Strong project management skills to liase with Shopify developers, and other relevant third parties

- Able to evaluate technology and process alternatives

Co-ordinate with various stakeholders:

- Must be customer focused with demonstrated ability to form productive relationship with a wide constituency, including colleagues, IT team and project leaders

- Strong consultative skills, problem analysis, negotiating and influencing skills to work with external consultants

Partner cross functionally with Brand, Product and Website teams

- Partners with a broad cross section of to deliver a robust high quality digitized D2C; be up to date with all teams and website to reflect the latest information

- Collaborates with manager to create clear outcomes, project scope, approach, and business case

- Reporting on daily, weekly and monthly basis

- Develop reports on performance of campaigns at various frequency

- Proposition of strategies and projections for coming months

COMPETENCIES:

ROLE RELATED COMPETENCIES:

Co-ordinate with various stakeholders

- Must be customer focused with demonstrated ability to form productive relationship with a wide constituency, including colleagues, IT team and project leaders

- Strong consultative skills, problem analysis, negotiating and influencing skills to work with external consultants

- Partner cross functionally with Brand, Product and Website teams

- Partners with a broad cross section of to deliver a robust high quality digitized D2C; be up to date with all teams and website to reflect the latest information

- Collaborates with manager to create clear outcomes, project scope, approach, and business case

- Reporting on daily, weekly and monthly basis

- Develop reports on performance of campaigns at various frequency

- Proposition of strategies and projections for coming months

1 Experience

2 Analytical skills

3 Organisation Skills

4 Tenacity and Relenteless Energy

5 Proactivity

6 Critical thinking

- You bring deep understanding of Product manager for a D2C or at an ecommerce marketplace You are able to structure and process qualitative or quantitative data, and draw conclusions from it. Exhibit a probing mind and achieve penetrating insight. You are numbers focussed always

- Your ability to plan, be organised and be on top of schedules is exceptional. You are proactive, focus on key priorities

- You are very focussed on making your targets, and relentlessly chase the goal

- You understand your mission and outcomes, and act proactively. You do not need to be chased or told what to do; instead you bring your ideas to the company

- You are a logical thinker and a naturally deep thinker - we will interview you for this

CULTURE COMPETENCIES:

1 Customer Obsessed

2 100% Commitment

3 Lifelong Learner

4 Bias for Execution

5 Agile

6 Honest and Integrity

7 Teamwork

Take care of the customer, and everything else will take care of itself. We live to delight and everyone spends time understanding the customer, regardless of their role

You take ownership of what you do and your word matters. You always hold yourself accountable to that which you commit to. Expect the same of your team and boss, in return You learn from others and grow fast; you continuously seek improvement, are always curious and have a bias for learning

You are detail oriented, solution focussed and outcome driven. You enjoy working in a tight knit and fast moving environment

We value agility and not just hustle

You do not cut corners ethically. You earn trust and maintain confidence. Do what is right and not just politically expedient. Speak plainly and truthfully

You are always prepared to address the problem, and work collaboratively to land on the right answer, not just your answer. There is no "I" in team. Your ego is under control

Where have you been?

- You have demonstrated prior experience in building D2C businesses on platforms such as Shopify, Magento & Open Source

- You must have a deep understanding of the full D2C tech stack (Commerce, marketing, analytics, etc)

- You will have 3-5 years of prior experience in a top-notch organisation, or with a great boss whom you have learnt a lot from.

- You are someone whose teams will really miss you when you leave, but they will understand your reasons for doing so