Posted By
Posted in
Sales & Marketing
Job Code
286095
Job Purpose :
Responsible for maintenance and improvement of the YES First Business program offering
Job Description :
- Responsible for maintenance and improvement of the CA Business program offering
- Responsible for driving Process Adherence and Improvements in Operations, Branches, impacting Sales & Customer experience within the CA Business proposition
- Work closely with the various product teams towards developing a strong and enhanced program proposition basis the identification of opportunities in market segments
- Developing front end (business enabling) product collaterals and customer communication in consultation with Marketing with content development Review & Ownership of Cross Sell revenue/instances (Trade Fx/EBB) generation from CA Channel with special focus towards channel
- Product/process initiatives within Bank programme to increase customer acquisition / enhancement/increment in wallet share
- Periodic review of working model against set objectives / benchmarks in terms of business, profitability / cost to income of the channel
- Periodic Review of new accounts opened for abusive behavior / mis selling, steps taken for improvement
- Development of training material pertaining to the bank and training of channels on an ongoing basis
- Driving the channel to achieve set goals & objectives
- Liaise with channels to support acquisition through Contests/Drives/Campaigns
- Driving defined Branch Sales Process across the channel to maximize portfolio objectives
- Monitoring performance of branches against plan and devise measures for improvement and support provide necessary MIS / Management update
- Ensure adherence to various product delivery benchmarks/ parameters such as TAT, Q & D, exceptions and recommend changes in the process / documentation for improvements pertaining to Bank model
- Driving system developments/enhancements to streamline/improve efficiency of product delivery & processes / automation for better conversion / engagement / monitoring
- Driving Compliance Activities / Due Diligence Activities through branches. Proactively monitor the risk profile and quality of the portfolio.
- Work closely with various teams such as IT, Operations, Legal, Audit etc for modifications, process implementations and system developments.
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Posted By
Posted in
Sales & Marketing
Job Code
286095