Product Manager - Critical Care & Hematology

Role : Product Manager / Senior Product Manager

Total Experience : 6 to 8 years (5+ years)

Product Manager for Criticure Business (Critical Care Products)

Department : Marketing (Womens Health/Feminora)

Opportunity To handle a 30-50 Crore portfolio, working with a dynamic team, growth prospects, learning

Key Responsibilities :

The candidate shall be responsible for preparation of marketing mix, design and implementation of successful marketing strategies, scanning of market for identification & expansion into various therapies, identification of potential candidates whilst maximizing current portfolio in various stages through appropriate line extensions.

The jobholder will support the sales head in achieving the budgeted targets and market shares by sustaining high volume brands, developing a strong portfolio of second line brands ensuring higher evolution indices and profitability

Experience : 2-3 years of managing successful brands

Qualification : Science/Pharmacy Graduate + MBA

Accountabilities and Responsibilities :

- Development/ Usage of communication strategy & tools

- Explore/ Identify potential market segments & new frontiers

- Liaison with production & supply chain department to ensure availability of stocks as per billing plans

- Training of sales force for implementation of promotional strategy, USPs etc

- Interaction & Negotiation with customers directly through customer visits

- Review on effectiveness of strategies, tools etc

- Feedback from internal customers (employees, line managers etc.)

- Interaction with sales colleagues (phone calls, personal interaction, meetings etc)

- Travel to locations to oversee implementation of marketing programs

- Key customer Development (CRM activities)

- Formulation & Execution of Products/Therapies Promotion & Marketing Strategies &

Budget :

- Promotion Plans and Communication Strategies

Competencies & Skills :

- Analytical skills

- Pharma Industry Insights

- Strategic Thinking

- Basic Business Skills

- Communication skills

- Networking