21/02 Deepali
Research Associate at Antal International

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Product Manager - Consumer Products (3-7 yrs)

Bangalore Job Code: 667396

Relevant Experience/ Skills:

- 3+ years of product management experience at a consumer product company

- Data driven. Experience in consumer data analytics. Should have working knowledge of SQL & Database, Excel, Visualization tools, etc. s

- Involved heavily with product design & having worked with designers

- Retention: having worked extensively on cohorts & funnels

- Growth- user acquisition, attribution. Experience in product marketing tools.

- Communication: should be able to articulate ideas, gather consumer insight & translate into product spec

- Product development cycle: having worked with engineering to execute product features following a certain development process

Good to have:

- Understanding of design principles

- Understanding of consumer behaviours & psychology

Tools/Tech:

- Analytics: Scripting, Statistics

- App analytics: Clevertap, Mixpanel, etc.

- Attribution tools: Appsflyers, Tune, etc.

- Project management tools

Key responsibilities:

- Consumer behavior- to drive deep understanding of the consumers via data analytics, market research, user behaviours insight, streamlining the same to drive prioritization on features & improvements.

- User retention - To set up monitoring of key funnels & cohorts & to work with all the stakeholders - peers from product team, engineering, marketing, operations, etc. to achieve goals.

- Product design - to work with design team to execute product concepts & take it live

- Product spec - to conduct research, articulate concepts in terms of product spec, be able to iterate & refine basis research & discussions.

- Feature execution - execute the feature with engineers via sprint cycle & be able bring all relevant stakeholders to play their role to take the product feature live. To take ownership of the feature success post launch & be involved in continuous improvement to meet the target goal.

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