Key Responsibility Areas:
- Develop and define product roadmaps and feature concepts.
- Work with the engineering team to communicate release goals and be a part of product lifecycle
- Interface with Marketing for inputs on consumer marketing activities
- Own product performance and conduct periodic performance reviews
- Creative ideation and articulation of ideas
A typical day in the life of a product manager involves:
Market Landscaping & Competitive Analysis:
- Develop product strategy
- Stakeholder management
- Product pipeline planning
- Data analytics
Define and Measure Key product Metrics:
- To track health of business, user engagement and product performance
- External benchmarking with the competition and the market
Develop Go-to-market Strategy:
- Define relevant market segment and product positioning
- Product roll-out and marketing plan
Project Implementation
- Define the phases of the project with timelines
- Plan and coordinate with design, development, and analytics, testing team for planning the diff. phases
- Tracking progress
Career Path for this Role:
Experience: Essential:
- Product Management experience - (preferably in consumer internet)
- Engineering education - (preferably well-versed in software PLC)+ MBA from Tier-1 college (IIM/FMS/ISB)
- Good understanding of research methodologies
- Flair with numbers
- Must be comfortable with digital technology
- Able to work with multiple groups and processes
- 1+ year of mobile product management (preferred)
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