Product Manager - Consumer Good/White Goods

We have an opening with US MNC into Consumer Durable / white goods space based out of Bangalore location.

BE, MBA with at least 4-5 years of experience in new product development.

Desired characteristics:

1. minimum 4 + yrs of Experience in new product development (esp. of consumer durables)

2. Experience in consumer marketing

3. Conceptualized and highly creative and result driven marketing programs.

4. Creating and implementing integrated programs for new/existing products.

5. Product Pricing, Product Planning, Product Positioning and Product Packaging.

6. Involved in Go-To-Market Strategy, Idea to market and Pre Launch activities.

Responsibilities:-

1. Develop and own the 2 year product roadmap

2. Adherence to gate milestones

3. Finalise product claims and ratification of all claims

4. Business case delivery of all new products

5. Maintain healthy contribution of new products to overall sales