This position is responsible for driving the product strategy for Corporate card solutions and defining a path for partnering FINTECH's in line with organizational objectives
- Responsible for developing, growing and benchmarking the assigned product line
- Building and managing commercial card marketing sales and usage strategies and incentives to achieve projected results
- Developing strategies to introduce new services and enhancements as technological changes are introduced in the market by working with Internal Partners as well as Network Partners(Mastercard)
- Interactions across functions and lines of business such as Marketing, Merchant Services, Risk teams, Operations, Finance, Sales, Legal to drive the development of proposition and existing processes
- Responsible for the development of a strong Customer Engagement strategy in partnership with the customer marketing team to drive key business metrics like Charge Volume growth, reducing customer attrition, improving margins etc.
- Work with marketing team to design and execute marketing plans & communications strategy delivering to broader product Management goals including but not limited to DM, EDM, Social, E-newsletters, OBTM, Events.
- Develop and manage relationships with key external partners and influencers
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