Product Manager - Chemical & Water Proofing

Product Manager - MNC Chemical and Water Proofing Co.

Strategic:

Media campaign planning and execution for ATL & BTL activities

Planning and developing the Brand Architecture for the product and creating a roadmap for next 3 years across Packaging and communication

Conducting Consumer immersion studies to understand the usage and awareness patterns of the consumers

Planning and controlling the A&SP Budget for 2017-18

Communication:

Driving and implementation of the ATL & BTL initiatives for with annual campaigns

Selection of media channels like Print, Outdoor and Digital to achieve the brand objectives

Drive marketing collaterals for brand and relevant product categories for the entire division requirements & ensuring timely planning and execution

Co-ordination with research agencies to find out the brand equity, consumer preference and awareness

Conducting regular competitive scan to understand new market entrants, competitive marketing, product introduction, pricing, activation, latest market trends

Coordination with category manager for timely planning and execution of POS/visibility, schemes, user meets and leads management.

Operational:

Execution of Retail visibility elements in over all retail stores

Timely execution of POS/visibility as per the annual plan

Plan, monitor and execute Architectural and construction related exhibition, for all defined locations

Candidate Requirement :

Candidates from -- Construction Chemicals / Water Proofing Cos / Sealant Cos / Building Material industry only preferred

Should have a strong Mix background of Sales / BTL activities preferred

Open Location candidates can apply

Narayan Iyer ( 98191 47645)
PAN India Recruiters