Product Manager - Building Material Products

Product Marketing

- Gather market intelligence about the existing product and offerings by other companies in the industry.

- New product development and placement as per requirement of market.

- Developed value proposition for each brand to strengthen its position in market.

- Strategy to secure market share and acquire further pie

- Keep eye on stock situation.

- Rationalization of SKU helped to reduce load of unnecessary inventory on SCM and focus on fastest moving SKU- s

Budget Planning and Market share acquisition:

- Segregate market as per market size, potential and team strength.

- Map current market share and acquisition plan.

- Participate in development of participation and volume target along with sales head

- Budget allocation as per focus, weak and other market.

- Support sales team for budget achievement.

- Measure ROI of marketing activities and its market impact.

Campaign Management :

- Designed and implemented various ATL & BTL campaigns for Product

- Includes product production, festival, influencer campaigns.

Influencer management:

- Making Influencers loyalty program with active product base

- Run loyalty programs to impacted sales

Desired Candidate Profile :

- Should be Full Time MBA

- Should have experience working in Building Material Industries like Tile, Paint, Sanitary Ware, Cement & allied products.

- Should be from Mumbai & nearby locations

Rajesh Barve
09224598001
PAN India Recruiters
022-65160113