Product Manager - Building Material Product Category

Product Manager - 

Strategic - 

- Media campaign planning and execution for ATL & BTL activities

- Planning and developing the Brand Architecture for the product and creating a roadmap for next 3 years across Packaging and communication

- Conducting Consumer immersion studies to understand the usage and awareness patterns of the consumers

- Planning and controlling the A&SP Budget for 2018-19

Communication:

- Driving and implementation of the ATL & BTL initiatives for with annual campaigns

- Selection of media channels like Print, Outdoor and Digital to achieve the brand objectives

- Drive marketing collaterals for brand and relevant product categories for the entire division requirements & ensuring timely planning and execution

- Co-ordination with research agencies to find out the brand equity, consumer preference and awareness

- Conducting regular competitive scan to understand new market entrants, competitive marketing, product introduction, pricing, activation, latest market trends

- Coordination with category manager for timely planning and execution of POS/visibility, schemes, user meets and leads management.

Operational:

- Execution of Retail visibility elements in over all retail stores

- Timely execution of POS/visibility as per the annual plan

- Plan, monitor and execute Architectural and construction related exhibition, for all defined locations

Candidate Requirement :

- Candidates from -- FMCG / CD / CE / Building Material / Lifestyle Brand  industry only preferred

- Should have a strong Mix background of Sales / BTL activities preferred

- Open Location candidates can apply

Narayan Iyer ( 98191 47645)
PAN India Recruiters