Product Manager - Building Material Firm

Key Result Areas:

- Handling a portfolio of products with an annual turnover of Rs. 500 Crore plus

- Managing the overall P&L statement for the assigned brand

- Strategizing all pricing and promotional schemes for the assigned brand

- Developing suitable marketing collaterals for existing and new products by coordinating with marketing and sales teams;

- Conducting periodic market research on trends in the industry for the assigned brand

- Mapping competition in terms of products and prices; preparing reports of all such market research activities and suggesting necessary actions, incl. developing new products and devising marketing strategies, to top management

- Gathering market intelligence and identifying product-market combinations for driving business

- Analyzing brand performance and evaluating it compared to master plan and past performance; presenting the same with suggestive improvement measures to top management

- Preparing operating manuals of SAP and non-SAP functions for system improvement and better documentation

- Conducting periodic market research on trends in flooring/ tilling for the vertical, mapping competition in terms of products and prices

- Drafting an MIS/visit report on all such market research activities and give feedback to Top management

- Driving initiatives to promote the products through offline and online channels

Highlights:

- Supported product development team, plants and brand/vertical sales head for the launch of new products through online and offline channels

- Devised structured discounting mechanism across product categories to ensure swift response to project proposals

- Spearheaded pricing discipline across markets by applying common discount/margin structure; increased share of non- negotiated sales by over 100%