Product Manager - B2C Online Mobile Product

Product Manager (2+ Years) for a global B2C Online Mobile Product

We are looking for a Product Manager for one of our esteemed Clients for Gurgaon Location.

Responsibilities :

- Manage the technical product design from idea to product launch of Web and Mobile application.

- Outline detailed specifications that can be given to our high-octane development team to build.

- Gather, document and establish business requirements.

- Analyse data of our past customers to understand their purchase decisions.

- Work closely with executives in marketing, IT, development, finance and sales to understand business requirements.

- Analyse differentiation in competitor offerings.

- Drive product roadmap.

- Develop product positioning and messaging that differentiates your products in the market.

- Market intelligence be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition.

- Demand generation develop the strategy and manage the marketing programs that drive demand for your products.

- Define segmentation, scenarios, buyer personas and value proposition and use that to build positioning, targeting, pricing and messaging.

- Create and execute successful outbound marketing campaigns to generate leads and improve online sales.

- Create content to support all of the above including whitepapers, presentations, guides, product videos, customer success stories, blog posts, ebooks, infographics, webinars, banners, flyers, and more.

- Optimize non-paid acquisition costs and life-time value through strategy, tactics and - growth hacks- .

- Always validate your hypotheses through customer insights, data analysis and testing.

Requirement :

- Experience and passion to create consumer facing applications with a strong understanding of usability.

- 2+ years of experience in Product management.

- Experience developing web and mobile consumer facing apps.

- Understanding of technology stacks (HTML, CSS, Js, LAMP, etc).

- Experience and passion to create consumer facing applications with a strong understanding of usability.