Product Manager - B2B Marketing - Internet/Online

Product Marketing Manager

Job Description :

We're on the hunt for a Product Marketing Manager to develop and execute marketing strategies to increase product awareness and adoption. If you're a passionate experienced B2B product marketer with demonstrable success in working with emerging products and driving GTM strategies, you're just who we're looking for.

What to expect from the role :

- Lead many employees in the field of Marketing.

- Guide teams towards finishing projects and campaigns.

- Approve and implement various policies to improve the department.

- Hold a position of high responsibility and have a scope for growth to other job roles.

Responsibilities :

- Product messaging and positioning ; Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors.

- Content Development : Conceptualize and craft educational product and solution content for a variety of platforms.

- Market, customer, and competitive analysis : Be the authority on the customer, the industry trends and the other industry players.

- Sales enablement : Craft region-agnostic high-value sales tools, training, and collateral.

- Demand generation : Develop and implement strategies to drive awareness and demand.

- Evangelism : Serve as a company spokesperson and go-to product expert.

Requirements :

- Graduation (MBA Preferred) with 5 years prior experience in a similar position.

- Attested experience constructing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.

- Ability to effectively lead, inspire, and mentor direct and indirect reports.

- Have experience with APIs and Integration.

- Demonstrable experience collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing.

- Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail.