Product Manager - Automobile Tyre

Role title: Product Manager

Reports to: GM - Marketing Commercial LOCATION: HO, Mumbai

Job Purpose: To drive business of through effective marketing activities including future product creation, increasing market share, growth, creation of brand saliency, visibility, profitability and consumer related matters

Scope: Direct Reportees: 0

Total Manpower Span 10 Function:370

Dimensions:

Key Responsibilities:

Profitability: To ensure that profitability targets are met in each product segment.

New Product Development:

- Interaction with R&D for adhering to consumer requirements, timelines and customer inputs.

- Monitor the designing of new products through competitive intelligence and phasing out, planning decisions.

- Develop market-wise product portfolio (Rep sales, OE, Exports) and give design inputs to R&D based on consumer insights.

Pricing:

- Calculate landing price vis- a -vis competition & benchmarking with the best in class.

- Determine competitive yet profitable pricing strategy for products and revise rates of old products.

- Develop the price model and portfolio strategy for new products

Sales:

- Monitor the continuous improvement of market share and meeting of targets through follow up with all RMs, ZMs and ZBMs.

- Execute marketing & sales promotion initiatives through product promotion, Road shows, TVCs, BTL activities, schemes and discounts.

- Market Research: Analyze market trends based on consumer insights, sales volumes, requirements and satisfaction levels of dealers.

- Forecasting: Gauge product demand based on seasonal factors, potential and capability to sell & liaison with logistics dept for adherence to demand targets.

- Strategic: To explore outsourcing options and seek partners to meet demands, develop strong customer initiative programs and overall strategy to position as a preferred brand

- MIS: Prepare timely reports on product sales, customer acquisitions, KAM etc

Functional Competencies:

Data Interpretation Ability (Capable):

- ability to study & interpret data/trends and draw inferences/projections; research methodology and ability to structure research)

Customer Orientation (Advanced):

- Cultural orientation to engage with customers, proactively assess their needs and continuously create value for them; ability to develop brand identity and sales strategy with distinct segment USP and building customer preference

- Business Focus (Advanced)

- Knowhow on organization mission, Code of conduct, product SKUs, accountabilities w.r.t market scenario & competition & ability to apply in one's role; build long-term strategy, launch short term tactical campaigns

Relationship Management (Capable):

- Ability to develop & sustain business relationship to one's advantage

Product Acumen (Capable):

- ability to generate product solutions/offerings catering to business needs; liaison with ad agencies and understand advertising process

Managerial Competencies:

Analytical (Advanced)

(Analyzes issues and breaks them down to component parts. makes systematic and rational judgments based on relevant information)

Strategic (Capable) :

- Demonstrates a broad-based view of issues, events and activities and perceives their longer term impact or wider implications

Communications (Capable):

- Speaks clearly and effectively to both individual and groups. Writes in a clear and concise manner, using appropriate style and language

Innovative (Advanced):

- Creates new and imaginative approaches to work related issues. Identifies fresh approaches and shows a willingness to question traditional assumption

Decisive (Capable):

- Demonstrates readiness to make decisions, takes the initiative and originates

Proficiency Levels for Competencies:

- Basic- elementary understanding & familiarity

- Foundational- ability to apply knowledge in certain areas

- Capable- solid understanding and ability to apply knowledge in most areas

- Advanced- Thorough in-depth understanding

- Master- Advisory Expert in subject knowledge

Preferred Age: 28 - 32 Years.

Qualification: MBA- marketing - 2010 / 2011 passout from good B school

Experience: 3-4 Yrs

Special Requirements: (if Any)

Essential:

Desirable: Experience in marketing