Channel Related Role
- Drive the ATM P&L with specific focus on
Cost reduction
Revenue enhancement via portfolio optimization
Work out an alternate commercial model with MSP
- Manage the ATM Portfolio and effect closures, relocations and new deployments
- Responsible for all new functionality developments on the channel including the impending Multi Vendor implementation
- Drive Channel Innovation, Create USPs
- Responsible for Driving the Video Branch, Txn Kiosk, Micro ATMs, Cheque/ Cash Deposit Machine deployments
- Responsible to manage the Client Experience of the channel and ensure closure of ATM Channel related complaints
Usage & Channel Penetration related Role
- Drive On-Us usage of the channel
- Effect reduction in Card Costs on other Bank ATMs by driving Channel migration targets
- Drive incremental Off-us revenues on the Network by running Loyalty programs, Campaigns, dispensing free offers etc.
- Drive the Branches for increased On-Us ATM Activation and overall Card activation
- Influence and drive the Program and Product Mangers to monitor On-Us channel activation
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