Product Manager - Analytics/Digital Attribution

Job Title : Product Manager

Job Summary :

The Product Manager will be responsible for defining product strategy, road-map, spec development for upgrades/enhancements, roll-out, partnership-development, client satisfaction and pre-sales. The ideal candidate must possess a deep understanding of how media is bought, analyzed and optimized in the context of the business objectives behind the buying and the audience being targeted.

Responsibilities :

- The person has to manage the product line life-cycle from strategic planning to tactical activities

- Specifies market requirements for current and future products by conducting market research

- Drives a solution set across development teams (primarily development/engineering, and marketing communications) through market requirements, product contract, and positioning

- Candidate should have experience in developing and implementing a company-wide go-to-market plan, working with all departments to execute

- Analyzes, evaluates and builds potential partner relationships

- This position requires travel to customer and non-customer sites, mostly in North America

Qualifications :

- 5+ years of Product Management experience or 3+ years of domain knowledge, media management, attribution, measurement of digital effectiveness

- Media agency experience, specifically media buying & creative execution a plus

- Exposure to social and/or brand marketing

- Experience with an SCRUM development environment

- Experience of owning a product throughout the full life-cycle from conception to market delivery

- Extensive knowledge of ad technologies such as: Cookies, tracking, DSPs, RTBs, DMPs, audience data experience

- Ad Server experience is plus.

Educational Qualifications :

- B.tech/B.E or Engineering degree is mandatory.