Product Manager - Advertising Platform

Work for a fantastic digital advertising startup and nurture your career with a great role.

Our client is a hyperlocal platform, that helps businesses to advertise to the right audience by targeting the audience with relevant ads on apps and websites. Their multiple ad campaigns target different demographics languages and locations to attract consumers. Their network offers unequalled inventory that reaches 90% of the internet users across the world. Their platform also provides best insights in the performance of the ad campaigns- specific to cities, areas, and other demographics.

As Product Manager, you will be responsible for managing the road-map, overseeing development & delivering on the product promise of our location marketing stack - Spotlight.

The role will be responsible for the creation & management modules of the product. Creation modules includes setting up of hyper-local campaigns on Google Ads Platform and management modules include building auto-bidding and optimization rules for efficiently running of campaigns.

What you will do :

- Delivering on the product road-map, product innovations & ultimately the performance of the product for clients marketing requirements.

- Working closely with business analysts & delivery heads to get insights of campaign management converting them into feasible product features for improving clients performance.

- Working closely with the Engineering team to align them on the product vision, features & delivery of the product road-map.

- Participating in client meetings as a Product Expert on a regular basis, take feedback and translate learning into product enhancements.

Candidate Profile :

What you need to have :

- Minimum education qualification - Bachelors Degree in Engineering from a reputable institute.

- Post Graduate Degree in Management will be an advantage.

- Total Work Experience of 7-10 Years majority of which should be spent in a product management/development role. A stint in Engineering/software development background is a must.

- Preferably, the above experience should be inclusive of 3+ years of work experience in a Marketing SaaS company.

- Excellent analytical, quantitative & problem-solving skills. The candidate should possess the ability to use information/data and various metrics to develop an informed and factual business case.

- Understanding of AdTech / Martech landscape & operational understanding of Google Advertising platform.

- Excellent written & oral communication skills. The position is a managerial position and communication must be effective across various functions the role is supposed to align and work in tandem.

- Extremely passionate about marketing automation space.