Product Management Role - EduTech - IIM/MDI/ISB/FMS

Product Manager :
 
- Understanding the consumer, mining insights from data and translating them into business opportunities.

- Developing strategies for the product (portfolio of courses).

- Actively work with the marketing communication team to track and ensure the effectiveness of campaigns/properties.

- Responsible for meeting that the top-line & bottom-line objectives of the product.

Budget and Revenue Planning :

- Forecast product demands and trends

- Track and manage budget

- Balancing projected forecasts and actual sales, identify gaps and implement action plans

- Build category as a strong revenue and profitable business

- Create clear differentiation for ongoing growth

- Sound understanding of competitors, their product positioning, pricing and promotional activities, market intelligence

Product Management :

- Responsible for product design, packaging, pricing,& communication.

- Research and analyse data and market insights

- Work with consumers, Academic team, Product Tech team to identify new ways of expanding product categories

Marketing :

- Sound understanding of competitors, their product positioning, pricing and promotional activities

- Build Customer stickiness and revenue build up over time by ensuring cross-sell / upsell and repeat purchase / renewal

- Collaborate with the communication team

Ideal Candidate :

- 5-6 Years of Product Management Experience from E Com, FMCG, Telecom (Post paid)

- Exposure to technology, digital customer journey, digital product management IIMs/MDI/XLRI