Product Management/Marketing Role - Chemical

Market Research & market intelligence

- Continuously analysing market, sales and distribution efficiency and identifying areas of improvement

- Monitoring market share in selected identified markets

- Monitoring product penetration, product pricing etc.

- Continuously analysing competition market moves thru data analysis

- Continuously analysing secondary sales data

- Action plan to improve our positioning against competition.

New product identification

- Recommends changes in product portfolio as per market needs.

- Identifying Customer needs for new products

- New product identification in adjacencies

- Identifying and developing an outsourcing partner aligning with sourcing.

Ensuring Customer Satisfaction

- Conducting Customer Satisfaction Survey etc.

- Operates the - On Line- customer complaints handling module, identifies bottlenecks in speedy resolution and develops

SOPs towards this end.

- Ensures speedy resolution of customer complaints through robust design and follow-ups

- Eliminates repetitive complaints through generation of themes for attacking the root causes of problems

- Train the sales persons in best practices with regard to the handling, charging and other selling skills

- Creating a marketing plan - Product Specifications and features, price positioning, promotion plan and packaging

- Inventory Management

- Conduct training's for dealers/technicians for new product launch

- Sales analysis

IMS & SOPs

- Ensuring IMS compliance s

- Improving, managing and reviewing the effectiveness of SOPs