Product Head - FMCD

Job Description :

Position - Product Head, Cookware

Reporting to - BU Head

Position Overview : This role involves a combination of strategic thinking, market analysis, and project management to develop and launch successful products.

Experience : 6-10 years' experience in product management, including NPD and overall product strategy

Location : Gurgaon

Responsibilities :

1. Market Research: Conduct thorough market research to understand customer needs, preferences, and trends. Analyzing competitor products and identifying gaps in the market to guide product development.

2. Product Strategy: Developing a comprehensive product strategy and roadmap that aligns with the company's overall goals and objectives. Setting clear product goals and defining key performance indicators (KPIs) to measure success.

3. Product Development: Collaborating with cross-functional teams, including design, engineering, and marketing, to conceptualize and develop new products or improve existing ones. Ensuring products meet quality standards and regulatory requirements.

4. Pricing and Positioning: Determining optimal pricing strategies based on market research and cost analysis. Defining the product's positioning in the market to differentiate it from competitors.

5. Project Management: Overseeing the entire product development lifecycle, from idea conception to product launch. Setting project timelines, coordinating tasks, and managing resources to meet deadlines.

6. Customer Insights: Gathering feedback from customers, conducting surveys, and using data analytics to gain insights into customer satisfaction and product performance. Using this information to drive product improvements and updates.

7. Sales Support: Collaborating with the sales team to provide product training and sales materials. Supporting sales efforts with product knowledge and addressing customer inquiries.

8. Product Launch: Planning and executing product launch strategies, including marketing campaigns, promotions, and communication plans to create product awareness and drive sales.

9. Performance Analysis: Monitoring product performance after launch, tracking KPIs, and conducting post-launch evaluations. Identifying areas for improvement and making data-driven decisions to optimize product success.

10. Market Trends: Staying updated with industry trends, technological advancements, and changes in consumer behavior to adapt product strategies accordingly.