Product Director - Customer Life Cycle Management - Internet/Online

Product Director - Customer Life Cycle Management

Location - Delhi

Employment Type - Full-time

Team size - 3-4 direct

Working - 100% WFO with alternate Saturdays working

- Plan and execute plan for digital Management of customer lifecycle

- Improving retention/repeat/ frequency via discounting and non discounting models

- Define loyalty,reward and wallet strategies for long term benefits

- Revenue deliverables via customer cohorts and digital channels

- Define journey and communication for the various customer cohorts to ensure impact on repeat, retention and frequency

- Balance initiatives to deliver long term and short term outcomes