Product Communication & Marketing - BFSI

Manager-Product Communication & Marketing

One of our client, A leading insurance company is looking for a right candidate for the below mentioned position.

POSITION:-Manager-Product Communication & Marketing

JOB DESCRIPTION:

Product Development Communication Support

- Support the Product Management team with the product development process through benchmarking exercises on competitive products & communication. Conduct consumer studies to integrate customer and market insights in the development of value proposition for new products.

- Develop an understanding of competitive solutions and work closely with the Product Management team to create strategies to differentiate products and product communication. Spearhead the positioning and value proposition development process for products in the development pipeline.

- Generate product-based messaging and collateral (i.e., product brochures, technical fact sheets, website content, product presentations, etc.) to articulate the product value proposition to prospective customers.

Product Launch Management

- Spearhead implementation of product launches so as to enable maximum visibility and sales momentum for new products. Develop the launch blueprint for new products, working directly with the channels and other departments as necessary, to ensure that the product positioning, key benefits, distribution dynamics, target customers and business objectives are clearly understood and addressed through efforts in all areas.

- Drive the development and rollout of collateral and sales aids for product launches and conduct training of distribution teams to ensure effective utilization of the sales material. Create customer targeting packs and intervention plans in the launch phase

Sales Efficiency Support

- Developing content, need-based tools and customized product solutions to facilitate face-to-face sales efficiency. Develop innovative sales collateral and advice tools and refresh when required. Provide collateral support to the channel for tactical sales promotions. Ensure continuous availability of sales collateral with the sales teams.

- Provide support to the channels to enable effective usage of sales collateral through refresher training sessions with trainers and sales personnel. Measure the ability of the channels to drive conversions.

Knowledge Management

- Drive the knowledge management agenda that acts as an engine for business intelligence as well as engenders best practices in sales. Drive special projects based on evolving need to manage the knowledge-based development of response to regulations and external factors.

DESIRED PROFILE:

- We are looking for MBA with 3-6 yrs of experience in product communication and marketing from insurance industry.

Interested may send your profile with current CTC details to:
sushma@datamaticsindia.com
Phone No. 080-41512972
Sushma Giri
Datamatics Staffing Services Pvt. Ltd,
Bangalore