Product Activation Manager - Lubricant Major

- Responsible for developing various loyalty programs

- Responsible for developing engagement programs for Business Partners

- Design Training programs for Influencers across levels

- Track loyalty scores of influencer through research.

- Keep track on competitive activity of influencer and submit regular MIS.

- Organize product / scheme launch meets.

- Design on-the-ground market/geography specific influencer strategies to generate demand.

- Interact with influencer to understand product needs/product perception/ loyalty requirement /dissatisfaction across markets.

- Ensure enrolment and participation, Organizing events

- Study competition programs and effectiveness of Cos Programs

- Ensure receipt of benefits to trade, based on scheme participation

Candidate Requirement :

Engineering / MBA

- Candidates from - FMCD / FMCG / Building Material Industry / Lubricant / Sanitaryware / Paints / Construction Chemical / Switches / Lighting / Flooring can apply

- Should have a strong knowledge of -- Market Support activities like trade marketing / Influencers training programme

Should be from -- West Zone Only

Narayan Iyer (9819147645)
Pan India recruiters
Mumbai