ProcUcev - Lead - Marketing Operations

Lead - Marketing operations

Education Qualification :

- Post Graduation in MBA (Marketing) from reputed university/Institute/college

- Graduation in B tech/BE is added advantage.

SUMMARY :

- Heading End-to End marketing operations of company having 6-8 years of rich marketing experience in B2B segment (preferably in SAAS) able to initiate ideas, develop and implement strategies independently, carrying Entrepreneurial Spirit, passion with proven track record of success.

- He will work closely with founders and heads company marketing strategy and drives lead generation, Business development, sales pitch, customer conversion and retention.

Strategy :

- Independently Formulating and executing Go-To-Market Strategy in B2B Segment

- Research on Client segmentation to offer suitable business proposal as per client's requirements and needs.

- Creativity and ingenuity in developing successful sales strategies, have a working knowledge of the industry along with a pulse on what is forthcoming.

- May Lead, develop, and coach associates responsible for various business development program activities

Lead generation and Business Development :

- Inbound lead generation by planning and Execution of Email and Social media campaign to improve Website and landing page traffic

- Lead generation and conversion of customer through identifying references through existing clients and known source.

- Ideating and conceptualizing new events, independently planning and driving B2B associations in line with market opportunities to ensure achievement of sales targets.

- Co-ordinating Market campaign plans as per Roadmap with partners and sponsors, ensuring that both internal and external stakeholders are aligned.

- Managing Company website/Landing page by publishing Business oriented articles and Business Promos.

- Building relationship with existing and prospective clients by reaching them through social medial through content messages and business promotions.

Sales pitch and conversion :

- Reaching prospective clients, generating leads in B2B segment and conversion of customers independently through excellent business presentations and Demos.

- Able to interact with senior and top-level management of clients with strong presentation skills to