Procol - Head - Demand Generation

Procol is India's fastest-growing procurement technology company.

Founded in 2018, Procol's solutions have been securely deployed at many $1B+ global companies helping procurement teams reduce costs, digitize procurements, and improve compliance by

replacing emails and excel workflows with the world's most easy-to-use and secure e-sourcing platform managing a spend of - 5000 Cr+. Procol is rated 4.9/5 - by trusted enterprises on G2 and has been featured by Forbes.

We're a team of ex-Google New York, Zomato, OYO who've worked at high-impact, growth companies and believe that we're on the journey of building one. We are backed by investors like Blume Ventures, Sequoia Surge, Beenext, and Rainmatter.

Hiring for Head of Demand Generation

The Head of Demand Marketing will plan, build and run inbound and outbound demand-generating programs for domestic and international markets to drive and accelerate pipeline growth. You will help us to define, execute, measure, and refine a creative, compelling, and effective marketing revenue strategy for our growing enterprise software solutions business.

What you'll do:

- Develop and execute a comprehensive demand generation strategy to drive qualified leads, customer acquisition, and revenue growth for Procol procurement software.

- Identify target audiences and key market segments to focus marketing efforts effectively.

- Plan, implement, and optimize multi-channel marketing campaigns, including digital marketing, content marketing, email marketing, social media, events, and other relevant channels.

- Implement lead scoring models and processes to identify high-quality leads for sales conversion. - Collaborating closely with sales and marketing teams and implementing an effective feedback loop to optimize lead generation, improve pipeline acceleration, and maximize sales

- Experimenting and optimizing different tactics, and consistently meet or exceed sales pipeline and revenue goals.

- Utilize data analytics and marketing automation tools to measure the effectiveness of marketing campaigns and make data-driven decisions. Continuously optimize marketing strategies based on performance metrics.

- Analyze marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision-making.

- Develop and manage the demand generation budget effectively, optimizing spend to maximize ROI.

- Allocate resources appropriately to achieve marketing objectives.

- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation. Also, use insights to inform marketing strategies and positioning.

What you'll bring:

- 5+ Years of Experience in a demand generation leadership role, preferably in the B2B enterprise software space or a complex technical market with longer sales cycles.

- Excellent understanding of how to analyze and optimize conversion rates across the sales and marketing funnel.

- Demonstrable success delivering earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), and owned channels (web, webinar, podcast) demand generation programs.

- Direct experience managing SDRs or proven success in working closely with SDRs teams.

- A desire to work both at a strategic level and tactically on projects and campaigns.

- Strong problem-solving and decision-making skills

- Flexibility and adaptability to change

Why you'll love Procol

- Work on one of the fastest-growing start-ups with the potential to influence an enormous market and positively impact millions of people

- Collaborate with dynamic and passionate peers across the company, who will challenge and stimulate you every day

- Build and earn ownership of a key part of our business while working directly with the company's leadership team

- Competitive salary and benefits

Procol is an equal opportunity employer and we believe diversity is key to our success.