Process Head - Marketing Role - Auto Loan

1. Job Purpose Statement

- Is in charge of the development of a new product, policy and processes

- Marketing and Creating a Pull for the product

- To provide a clear plan for their product, outlining goals as well as potential risks, challenges and opportunities.

- To establish and maintain business strategies to meet Volume & MS% Targets.

2. Duties & Responsibilities

- Strategy formulation and implementation

- Develop a clear strategy from inception to completion of a product in lines with the business strategy and align the same with budgets.

- Conceptualizing and Implementing strategies to penetrate new areas and expand existing ones.

- Develop and present product strategy to partners and shareholders. Outline how you plan to achieve your objective and lay out the potential risks and opportunities.

- Ensure right product mix and product profitability

- Contribute to the development of the pricing policy

- Ensure productivity parameters and portfolio quality standards are met and maintained.

3. Product and Process designing.

- Co ordinate with the design teams to develop the product, the marketing team to effectively market the product and outside vendors to distribute and sell your product.

- Product selection, Product lifecycle management, and assigning the appropriate product brand quality by application, in alignment with corporate objectives.

- Work with sales teams and management in the development, fine tuning, and problem resolution of our product offering.

- Complete financial analysis to model the product's cost and potential margin

- Controlling and tracking average IRR

- Ensure audit compliance and rating parameters are met.

4. Customer Related

- Design market research projects, either with in-house staff or through an outside agency, to assess customer attitudes to the current product range and new product introductions.

- Identify suitable partner, define responsibilities, communication plan and division of responsibility, milestones, contract with company, review transcripts and reports, and recommend action plans from the research.

5. Relationship Management

- Create lucrative incentive structure for employees and dealers for promoting the product or increasing the sales volume

- Create and maintain relationship with OEM; drive resale prices up and dealer relationship.

Location:- Mumbai

Rohit Sharma