Prep.Study - Content Marketer

Content Marketer

Responsibilities:

- Develop and implement content strategies to drive brand awareness, educate our audience, and generate leads, & convert sales

- Write, edit, and proofread high-quality content, including blog posts, articles, whitepapers, case studies, e-books, and social media posts, with a focus on accuracy, clarity, and relevance to medical professionals and consumers.

- Conduct thorough research on medical topics, supplements, treatments, procedures, and industry trends to ensure that content is accurate, up-to-date, and evidence-based.

- Collaborate with cross-functional teams, including marketing, product management, and medical experts, to develop content that aligns with brand messaging, product offerings, and customer needs.

- Optimize content for search engines (SEO) and user experience (UX) to improve visibility, engagement, and conversion rates.

- Manage content distribution across various channels, including our website, blog, social media platforms, email newsletters, and third-party publications, to maximize reach and impact.

- Monitor and analyze content performance metrics, such as website traffic, engagement, and conversion rates, and use insights to refine content strategies and improve outcomes.

- Stay informed about industry regulations, guidelines, and best practices related to medical writing, content marketing, and healthcare communications, and ensure that our content remains compliant and ethical.

- Stay up-to-date on emerging trends, technologies, and developments in healthcare and medical marketing to identify new opportunities and innovative approaches for content creation and distribution.

- Contribute to the development of marketing campaigns, product launches, and other initiatives by providing strategic insights and recommendations based on your expertise in medical writing and content marketing.

Qualifications:

- Bachelor's degree in a related field like B.Pharm, Nutrition & Dietetics, B.Sc., etc with a knack for content writing

- 1-2 years experience in content marketing, preferably with a focus on medical writing, healthcare communications, or related fields.

- Excellent writing, editing, and proofreading skills, with a strong command of medical terminology, concepts, and standards.

- Demonstrated ability to translate complex medical information into clear, engaging, and accessible content for diverse audiences.

- Strong research skills with the ability to gather and synthesize information from multiple sources to support content development.

- Experience with content management systems (CMS), SEO tools, and analytics platforms (e.g., Google Analytics) preferred.

- Creative thinking and problem-solving skills, with the ability to generate innovative ideas and solutions for content marketing challenges.

- Passion for healthcare, medical science, and improving patient outcomes through education and awareness