22/10 Sayantan Pan
Growth Head at Pratilipi

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Pratilipi - Associate - Growth Marketing (1-5 yrs)

Bangalore Job Code: 858397

In this role, your goals will be:

In the first few weeks:

- Understand how growth related projects work at Pratilipi - analytics, process and stakeholders

- Understand long term growth path/vision - why, how and what

In a few months:

- Take ownership of scalable projects - manage and execute end to end

- Learn/improve necessary skills in parallel

After three months:

- Design the growth path following the north star of the product

- Create growth experiments with different team

- Execute - fail - learn and grow with a lot of hustling

Scope of work:

Supply side:

- New author acquisition process

- Journey - new author to power author

- Operations level funnels

- Grow community

- Solve user queries/issues and turn that into growth paths

- Language growth - category specific/volume specific

Demand side:

- User-base growth

Journey - new user to power user


- Product enabled growth hacks

- Collaborations - match group brands/apps

- Performance Marketing

- Influencer marketing

- Event marketing

- Community building

What you will need:

- Great learning mindset and willing to work hard

- Analytically skilled - extremely high

Women-friendly workplace:

Maternity and Paternity Benefits

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