Pramerica Life Insurance - Senior Content Writer

- Research industry-related topics (combining online sources, interviews and studies)

- Write clear marketing copy to promote our products/services

- Prepare well-structured drafts using Content Management Systems

- Proofread and edit blog posts before publication

- Coordinate with marketing and design teams to illustrate articles

- Conduct simple keyword research and use SEO guidelines to increase web traffic

- Identify customers' needs and gaps in our content and recommend new topics

- Ensure all-around consistency (style, fonts, images and tone)

- Set clear measurable goals for the team Measurement of effectiveness of content implementation

- Creating and maintaining editorial calendar, style guides, taxonomies, metadata framework and content migration plans to boost SEO performance.

- Proven work experience as a Content Writer, Copywriter, or similar role

- Portfolio of published articles

- Experience doing research using multiple sources

- Familiarity with web publications

- Excellent writing and editing skills in English

- Proven ability to lead and manage multiple priorities and deliver business results, dynamic environment.

- Have high energy and works well under pressure to meet deadlines.

- Demonstrated ability to influence through tact and negotiate with and manage multiple stakeholders