Practo - Senior Role - Brand Marketing - IIM/ISB/MDI/FMS

Practo - Senior Brand Marketing - IIM/ISB/MDI/FMS

What if, instead of a job, you had a mission? A mission to create the future of healthcare alongside a team of brilliant, passionate people, on a canvas that touches billions of consumers around the world?

It's what we do at Practo :

- Practo is made up of people from diverse backgrounds, united by our mission to help people around the world live healthier, longer lives by simplifying ways to be healthy.

- Our culture revolves around first principles thinking that leads to daring ideas and we have the freedom and opportunity to turn these ideas into reality. We are dedicated to improving healthcare access for everyone and leaving the world better than we found it.

- We are looking to hire a young enthusiastic individual to lead our sub-brand Practo Care Surgeries brand building initiatives and the demand generation. The person should be a creative problem solver and strong with basic fundamentals of marketing.

Responsibilities :

1. Prepare quarterly marketing plans, objectives, and budgets

2. Conceptualize and execute brand marketing campaigns to solve the identified business problems/marketing objectives

3. Gather consumer insights and competition insights from time to time manner to define and iterate the brand proposition/strategy

4. Achieve a high brand saliency though marketing communications and media planning

5. Optimize budgets across media and marketing channel to achieve the best customer acquisition cost & drive TOM/SPONT of the brand

6. Run brand health studies to identify the areas of improvement and maintain good reputation of the brand on online by social listening

7. Own the entire demand generation for the business through brand building initiative, performance marketing and growth hacking

8. Work with the digital marketing team to drive performance marketing and achieve the business objectives

9. Work with trade marketing teams to drive branding at the clinic and local awareness campaigns

10. Work with SEO team to improve the organic visibility of the brand and solutions & drive more traffic

Must Have Requirements :

1. MBA from Tier 1 institutes (IIM A,B,C,L,K & I, FMS, MDI, SP Jain, ISB, XLRI only)

2. Minimum 2 years of work experience in the core marketing domain & Minimum 4 yrs of overall experience

3. Should have led at-least one marketing campaign

4. Previous experience of working with creative agencies or creative team

5. The person should have experience in either driving ATL or digital marketing campaigns

Good to have :

1. Experience of having worked on a brand from scratch or a new brand would be an added advantage

2. Previous team handling experience would be an added advantage

3. Experience of working with early stage startup or new business initiative in 0 to 1 journey