Practo - Senior Manager - Social Media

Job Description

What if, instead of a job, you had a mission? A mission to create the future of healthcare alongside a team of brilliant, passionate people, on a canvas that touches billions of consumers around the world?

It's what we do at Practo.

Practo is made up of people from diverse backgrounds, united by our mission to help people around the world live healthier, longer lives by simplifying ways to be healthy. Our culture revolves around first principles thinking that leads to daring ideas and we have the freedom and opportunity to turn these ideas into reality. We are dedicated to improving healthcare access for everyone and leaving the world better than we found it.

Sr Manager - Social Media will be responsible for managing and driving favorable business and brand outcomes for Practo across social media channels.

Key Responsibilities :

- Define the role of social media in Practo's media mix

- Define and drive relevant metrics of engagement, positive sentiment & brand recall across channels

- Be in charge of the social media presence and shape and build Practo's brand identity in the digital social media landscape

- Develop and define Practo's influencer strategy on social media by building a strong network of influencers

- Develop a social media content strategy that makes healthcare relevant in an impulse-driven social media landscape by utilizing all the resources Practo has to offer including and not limited to - owned media channels, social listening tools etc.

- Plan and execute a content calendar of social posts & campaigns across social media platforms such as twitter, facebook, instagram, youtube, quora etc.

- Discover and define Practo's content strategy and tone of voice when it comes to social media

- Communication Development: Working closely with agency partners, brand team to create compelling consumer communication backed by strong insights to build organic buzz

- Define and drive clear brand, engagement metrics across social media channels

- Work closely with product marketing / business teams to develop a model that aligns attributable social media engagement, brand, reputation metrics to business goals

- Respond and engage with consumers on social media to drive positive sentiment across social media channels

- Develop and A/B test various categories of content / content formats across social media channels, to identify the best performing types of content / content formats and scale those initiatives

Must haves :

- Experience in handling hands-on social media and content marketing is a must.

- Love conversations + Love tech + Great storyteller

- Great copywriting skills

- Strong understanding of social media- Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat. Understand what makes brands tick on these media, how audiences react. Should live and breathe social media

- Knowledge of Social listening, Analytics & Planning tools

- Minimum 6 to 8 years of experience in a social media agency or an advertising agency

- Creative thinker

- Great sense of copy, design and aesthetic