Practo - Senior Manager - Consumer Insights

What if, instead of a job, you had a mission? A mission to create the future of healthcare alongside a team of brilliant, passionate people, on a canvas that touches billions of consumers around the world? It's what we do at Practo.

Practo is made up of people from diverse backgrounds, united by our mission to help people around the world live healthier, longer lives by simplifying ways to be healthy. Our culture revolves around first principle thinking that leads to daring ideas and we have the freedom and opportunity to turn these ideas into reality. We are dedicated to improving healthcare access for everyone and leaving the world better than we found it.

We now have an exciting opportunity in the domain of consumer insights and are looking for an experienced campaigner to lead the CMI charter for Practo.

Responsibilities:

- Represent the voice of the consumer in the organisation and lead the consumer insights charter for the company

- Define the research objectives to help solve marketing and business problems - Help key stakeholders to build good research briefs by breaking down their business problem

- Define key metrics and indicators for measurements. Conduct thorough and precise analysis for the defined problem.

- Assist in the development of the strategy and provide inputs on growth engines for marketing, UI/UX, individual business units and the overall organisation.

- Stay on top of the key business metrics, analyse them and provide actionable business insights to help improve business outcomes.

- End-to-end management of research projects and work on special projects to help solve key business problems.

- Keep track of industry changes / trends to capitalise on the emerging opportunities in healthcare

Desired Skill-sets:

- Strong problem solving ability is a must for this role. You will be dealing with a vast and complex set of problems that need to be analysed within the time constraints of business / product tasks, in order to arrive at actionable insights.

- Getting things done' attitude in an individual contributor role.

- Precise and to the point approach; in the numbers you quote, in the workbooks you create and analysis you present.

- Should be a brilliant Moderator - people in the company have the best business context and should lead the conversation with the consumers.

- Experience of 8-10 years in the field of market research with agencies / clients-side (preferred).

- E-comm experience would be preferred.

Mandate: MBA / Post