Practo - Head - Digital Marketing

Head - Digital Marketing @ Practo Technologies

Exp: 8 - 15 Years

Job Description :

What if, instead of a job, you had a mission? A mission to create the future of healthcare alongside a team of brilliant, passionate people, on a canvas that touches billions of consumers around the world?

It's what we do at Practo.

Practo is made up of people from diverse backgrounds, united by our mission to help people around the world live healthier, longer lives by simplifying ways to be healthy. Our culture revolves around first principles thinking that leads to daring ideas and we have the freedom and opportunity to turn these ideas into reality. We are dedicated to improving healthcare access for everyone and leaving the world better than we found it.

Head of Digital would be required to lead Practo's digital strategy and execution across Practo's business lines.

Responsibilities would include :

- Provide leadership and strategic direction for Practo's digital and performance marketing acquisition and retention strategy

- Planning and execution of digital marketing budgets across Practo's businesses and delivering best-in-class ROI on our digital campaigns

- Define the performance marketing charter for acquisition and retention across Practo's businesses and verticals

- Identify and channel Practo's leadership towards the next big opportunities on digital performance marketing

- Drive performance marketing efficiency across paid and owned media channels

- Lead the complete digital marketing team across acquisition and retention channels

- Work closely with various teams ranging from content, product marketing, agency, product to drive positive ROI outcomes across various digital channels

- Define and align leadership on the right attribution model(s) for various digital channels and demonstrate positive ROI across digital channels

Must haves :

- 10+ years of deep domain experience in consumer digital marketing across channels including, but not limited to SEO, SEM, FB, Youtube, Email, SMS, notification as well as app marketing and more.

- Demonstrated ability to scale transactions and products digitally. Experience in managing scale a big plus

- Expertise with various digital and analytics tools

- Expert understanding of digital ecosystem and programmatic buying

- Great communication skills

- At least 3+ years of experience leading a team

Target organizations - Ecommerce : Alike Swiggy, zomato, Urban Company, Ola, Nykaa, Myntra, Zivame