Practo - Associate Director - Digital Marketing

Job Description

What if, instead of a job, you had a mission? A mission to create the future of healthcare alongside a team of brilliant, passionate people, on a canvas that touches billions of consumers around the world?

It's what we do at Practo.

Practo is made up of people from diverse backgrounds, united by our mission to help people around the world live healthier, longer lives by simplifying ways to be healthy. Our culture revolves around first principles thinking that leads to daring ideas and we have the freedom and opportunity to turn these ideas into reality. We are dedicated to improving healthcare access for everyone and leaving the world better than we found it.

As an Associate Director : Digital Marketing you will be leading the demand generation engine for one or more of Practo's business lines.

You will be orchestrating performance marketing campaigns for your businesses that drive qualified transactions, improve ROI/CAC and overall program performance, leverage iterative testing and data analysis. In order to achieve the desired business objectives, you will create the strategy and drive rigorous implementation of paid channels such as: SEM, Facebook/Insta, Online Affiliates, Display, Remarketing etc.

Job Responsibilities :

- Ideate, guide, create, and execute strategic performance marketing growth plan for demand generation for your businesses

- Seek innovative audience building ideas while collaborating with agencies and other internal functions in executing all digital media strategies effectively

- Own all paid performance marketing channels and day-to-day stewardship of the budget; maximize spend efficiencies through continuous process improvements

- Stay updated with the new trends, feature launches, media formats in performance media and guide the internal and agency team to test, learn/unlearn, optimize in order to stay at the top of the digital adoption curve

- Drive a weekly, monthly, and quarterly review cadence with relevant internal and external stakeholders to constantly cater to emerging business requirements

- Effectively define experiments and their success criteria. Continuously iterate and drive experiments on ad creatives and landing pages to optimize the ROI on paid media

Key Competencies:

- Proven expertise as a full-stack digital marketer

- Deep understanding of analytics tools, creative analysis tools, insight generation, and attribution models

- Ability to understand business objectives and break them down into digital marketing objectives

- Displays a growth mindset, loves working with data, and enjoys experimentation