PPC Specialist

Position: Amazon PPC Specialist

Experience: 3-6 Years

Budget: 25-40 LPA

Location: Bangalore

Company Overview:

We are a startup that provides end-to-end services to sellers on online marketplaces like Amazon, Walmart and Etsy. Our mission is to completely transform how online sellers manage day-to-day operations from the ground up. We aim to build new-age products & services for our clients and grow their businesses by maximising their online presence and increasing their sales through effective strategies and solutions.

Job Summary:

The Amazon PPC Specialist is responsible for developing and implementing effective PPC strategies on the Amazon platform to drive online visibility, traffic, and sales for products. This role involves comprehensive campaign management, including keyword research, bid optimization, and performance analysis. The specialist will collaborate with cross-functional teams to align PPC efforts with overall business objectives and stay abreast of industry trends to ensure the application of best practices. The position requires a strong analytical mindset, proficiency in Amazon's advertising platform, and a track record of achieving measurable results.

Key Responsibilities:

- Campaign Strategy and Planning: Develop and execute comprehensive PPC strategies aligned with business objectives. Conduct thorough keyword research and competitor analysis to inform campaign planning

- Campaign Setup and Optimization: Create and manage PPC campaigns on the Amazon platform. Implement bid adjustments, budget allocation, and optimization tactics to improve campaign performance.

- Keyword Management: Conduct ongoing keyword research to identify relevant search terms. Optimise keyword portfolios to maximise visibility and relevance.

- Ad Creatives and Copy Optimization: Create compelling ad creatives and copy for various ad formats. Test and optimise ad content to improve click-through rates (CTRs) and conversions.

- Performance Analysis and Reporting: Generate regular reports on key performance metrics, including impressions, clicks, conversions, and ROAS. Analyse data to identify trends, insights, and areas for improvement.

- Collaboration: Collaborate with cross-functional teams to ensure PPC strategies align with overall marketing and business goals. Communicate effectively with internal stakeholders and external vendors.

Requirements:

- 3+ Years of experience working on Amazon Advertising

- Proven experience in managing and optimizing Amazon PPC campaigns

- Experience in e-commerce, digital marketing, or a related field

- Ability to identify issues and challenges in campaigns and propose effective solutions

- Willingness to stay updated on industry trends, changes in algorithms, and advancements in Amazon's advertising platform

- Excellent communication skills for collaborating with cross-functional teams, clients, and stakeholders