PPC Manager - SaaS

PPC Manager-SaaS

You have:

- 8+ years of total experience, minimum 2 / 3 years' experience as PPC Manager / Digital Marketing Manager overseeing PPC activities.

- Professional certification in AdWords is a plus.

- Professional experience in analysis of data and reporting.

- Extensive knowledge of paid search methodologies and techniques for managing search campaigns on Bing/Yahoo and Google

- Outstanding knowledge of analytics tools, e.g. Google Analytics, Tableau, Web Trends etc.

- General understanding of SEO and advanced digital marketing skills.

- Familiar with all Social media sites and platforms e.g. Instagram, Facebook, Yahoo etc.

- Understanding of HTML and XML will be an added benefit.

- Self-starter with a positive outlook. Analytical and inquisitive, with excellent attention to detail.

- Passionate about biddable media with a general thirst for digital knowledge and a significant interest in new platforms and channels.

What you'll do:

- Effectively manage a team of PPC Executives and PPC Specialists, ensure that every team member is motivated.

- Continually identify improvements in the process, bring up efficiency recommendations based on data and analysis.

- Execute google / bing PPC demand gen strategy based on agreed upon parameters leveraging a team of PPC Specialists and PPC Executives using data and process in specific regions.

- Participate and contribute in the growth of PPC channel strategy.

- Tracking daily, weekly & monthly KPI's to identify opportunities for improvement in performance & regularly reporting to management.

- Manage PPC and Paid Media campaigns across all social and retargeting networks.

- Work with the CRO team to Implement A/B and multivariate testing to continuously improve ROI and performance.

- Use key programs such as Google AdWords, Google Analytics, Microsoft Bing, Yahoo etc. to analyze and report on all PPC campaigns for Replicon.

- Keep up to date with the latest developments and trends across PPC and Paid Media.

- Audit and validate the work of specialists and executives. Build an effective team and continually recruit to keep staffing level stable optimum.

- Oversee the team PPC Specialists & PPC Executives

- Mentor, manage and train the team members