PPC Lead - Growth Marketer

Note: Individuals who have extensive experience with paid search ads (Google, Linkedin, Facebook network, Capterra etc.) will be a great fit for this role. Having past experience running campaigns for SaaS would be preferred.

Roles & Responsibilities:

- Meeting monthly SQL & revenue goals through paid channels

- End to end campaign management on various platforms primarily Google (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generating SQL - Sales qualified leads)

- Launching and optimizing paid campaigns across platforms - Google, Facebook, Capterra & other networks

- Optimizing the ad copy, landing pages for the best lead quality & controlled cost per click

- Tracking KPIs using GTM & GA4

- Measuring and reporting performance of all paid campaigns, and assessing against goals using

- Run A/B/n Ad testing & optimization to improve ROI

- Write attractive and concise copy for ads

- Working closely with marketing and sales teams to optimize the campaigns

- Closely monitoring budgets and continuously optimizing them

- Performing keyword research along with SEO team

- Finding new avenues of growth via SEM channels

You'd be a great fit if you have:

- 3-5 years of experience as a PPC lead/manager

- Scaled SEM campaigns of SaaS businesses in the past

- Experience with SaaS marketing

- Expertise in GA4, GTM, GAds, Google Optimize

- Analytical mind for data analysis & decision making

- Creative skills using light design software like Canva

- Excellent written and verbal communication skills

- Ability to maintain partnerships with PPC ad platforms and vendors

- Ability to build rapport with the stakeholders

- Willingness to work in a remote setup

- Experience with Marketing Automation