PPC Advertising Manager

We are looking for a PPC Advertising Manager to run Walmart/Amazon PPC campaigns.

In this role, you should be well-versed in principles of E commerce PPC (Walmart/Amazon). You should also be analytical and good with numbers.

Your goal will be to ensure our online marketing efforts have a solid ad spend expansion and highest possible return on investment (ROI)

Responsibilities:

- Taking complete ownership for a portfolio of accounts - Standard and High Value advertisers.

- Reviewing every account in the portfolio in complete detail to understand the current level of performance.

- Engaging with advertisers/in-country Account Manager to understand their advertising goals and expectations from the program.

- Leading kick-off calls with advertisers and driving discussion using a pre-set agenda, as and when necessary.

- Flawlessly executing end-to-end ad optimization.

- Analyzing account performance against key metrics to identify, recommend and implement optimization solutions to increase efficiency and meet clients' KPIs.

- Analyzing data trends and creating keywords lists, bids and budget suggestions.

- Gathering and analyzing data at account/campaign/industry level.

- Monitoring and communicating campaign progress through regular, in-depth activity reports and insights, and then using this knowledge as a basis for future campaigns.

Requirements and skills:

- Proven experience as a PPC Manager or Digital Marketing Specialist

- Experience in data analysis and reporting

- Knowledge of e-commerce and digital marketing concepts

- Proficient in MS Office (particularly Excel)

- Excellent communication skills

- Analytical thinking with strong math skills