Powerplay - SEO Role

About us :

We are Powerplay, India's 1st mobile app for construction. In simple words, it's the "Slack for Construction Industry". It replaces WhatsApp groups and helps the contractors to collect money faster by improving their site to office communication. Founded by IIT Roorkee alumni - Iesh Dixit and Shubham Goyal. Backed by industry experts and leading VCs like Sequoia, Accel, and India Quotient.

Why join Powerplay :

We are on a mission to empower construction workers with great design and technology to fasten Indian infrastructure development. The second largest industry in India - Construction is making a transition from pen and paper to digital, on Powerplay. So, if you want to help and impact the 16% working population of India employed in construction, you will love to work here. Also, each and every person who joins Powerplay absolutely loves what they do. Time just passes for us when we work. We believe that is the only way to do great work. If you resonate with this, come join us!

Responsibilities of the Role :

- Monitoring search algorithms set by search engines to keep up with changes in the SEO landscape.

- Work with the engineering team to implement technical SEO changes and keep track of the performance improvement using tools like SemRush , Google pagespeed etc.

- Working with a content team to suggest content ideas which will help attract relevant traffic.

- Link building (internal and external) for ranking pieces of content written on the blog.

- Using social media to distribute content and encourage external sites to link back to the site of the organization

- Driving targeted and loyal traffic to the website through effective community-building.

- Employing user experience (UX) and conversion rate optimization methods to turn visitors into active users.

We've Got Awesome Perks!

- We always offer a competitive salary along with ESOPs

- We have Sodexo of 8K per month to take care of you and it's on top of your CTC.

- Medical Insurance for you and your family, worth 7 Lakhs.

- We don't track how many leaves in a month or in a year you take. Whenever you feel like taking a break, please go ahead and take it. Please do not forget to leave a note on Slack but that does not mean you are seeking approval from anyone in the Org