POSist - Email Marketing Specialist

Department: Marketing

Location: New Delhi (Corporate Office)

Qualifications: Bachelors/Masters Degree in Business/Marketing

Experience: 5+ years of experience in email marketing, content marketing and campaign management

About the role:

Were looking for an Email marketing specialist who will work closely with the marketing team to extend the reach of POSists content both internally and externally across various audiences.

This role will assist with the development and execution of email campaigns for business teams globally. An email marketers day-to-day role would include ownership of all our email communications setup, maintenance, and analytics. In addition, the person will coordinate with internal and external stakeholders to drive integrated, successful initiatives across social, Web, and Email platforms. The candidate must have a flair for writing, and a willingness to experiment with new ideas, knowledge of email design and user experience will be good to have skill.

Key Responsibilities:

The email marketing specialist collaborates with Strategy, Content Marketing, Design, and Sales teams. Individual responsibilities include:

- Conceptualize CRM marketing campaigns, create messaging & build workflows by segmenting the user base appropriately to identify opportunity areas in the users lifecycle.

- Thorough understanding of managing email distribution contact lists on Hubspot and other CRM and marketing automation systems.

- Segmenting audiences and optimizing campaigns to increase effectiveness. Carrying out A/B testing on automated marketing campaigns to maximize results.

- Map the customer journey and engage through various touchpoints, thereby increasing conversions.

- Building email campaigns, database selection, and quality assurance of all outbound campaigns.

- Partner with internal resources, including Sales, Marketing, and Content teams, to design, develop and implement email marketing campaigns.

- Maintain best practices for Marketing Automation Platform, Content marketing, and Inbound marketing.

Skillset:

- Bachelors degree in Business, Marketing, or a related field

- 3+ years of B2B / SaaS domain experience

- Strong background with HubSpot or other marketing automation platform

- Web and email marketing analytics tools and reporting Google Analytics

- Excellent verbal, written, and interpersonal communication skills

- Must be a self-starter who excels at multitasking and thrives in a fast-paced environment

Benefits:

- Get your hands on one of the best Restaurant SaaS products

- Work with 9,000+ happy brands in 30 countries

- A dream team, always open to crazy ideas

- Open and transparent work culture

- Flexible working hours