Portfolio Head - Marketing - Real Estate

Position : Portfolio Head Marketing

Based at : Corporate Office, Mumbai

Reports to : Head Marketing

Direct reports : Team of Senior Brand Managers, Brand Managers, Marketing executives

Responsibilities :

- Lead the thinking on overall strategy, go to market approach, consumer initiatives, brand planning and budget management across the various geographies & brands. Lead the innovation & launch agenda across brands and segments as well as future hunting grounds.

- Lead the concept development process for his/her segment/s.

- Manage the brand communication and product strategy from inception to delivery of the brand and ensure that each brand measures up to the overall consumer positioning and segment goals.

- Lead commercialization and revenue generation of new and ongoing brands.

- Focus on multiple channels for marketing including new media/ social media etc.

- Handle appropriate media selection for advertising new product launch campaigns.

- Manage the brand communication mix and handle the ATL/BTL for the segment.

The Person :

- She / He would be an MBA from a top notch business school with 10 odd years of extensive track record and achievement with an exceptional level of understanding in marketing.

- The incumbent should have proven track record of working on luxury brands/categories which are super-premium & price agnostic and have found preference with consumer’s basis its ability to create desirability and affinity.

- Preferred candidate should have a sound understanding of the luxury category (services or products).

- The right candidate will be flexible, and an action & result oriented self-starter.

- An independent thinker with the conviction and entrepreneurial spirit to manage the function and business in a hands-on manner and the ability to work in a fluid and rapidly changing environment would be an asset.

- Should have a strategic approach with the ability to see the “big picture” and interpret environmental and organizational changes and their impact on the organization.

- Exposure to managing & maintaining relationship with top – management in current role should be there.

- The ability to navigate through key stakeholders within the organization will be necessary for success and traction.