Roles and Responsibilities : Marketing : - Design brand communication for Porter which will help sharpen our communication to partners &amp; customers &amp; help achieve brand objectives with both these segments. - Initiate, commission and direct execution of brand campaigns (including all ATL, BTL, Print, outdoor and digital campaigns) effectively reach out to potential customers to build a loyal, active &amp; healthy community across online &amp; offline platforms - Extensive crafting of target audience, consumer personas, their need states enabling Porter to drive better adoption of various categories - On ground execution with agencies/Vendors/Partners/City team including Print &amp; other Vendors, Activation agencies, Media Agencies, Corporate &amp; Event Partners - Define/improve on our product communications &amp; develop a structured approach to acquire/retarget repeat customers. Alliances : 1. Identifying the right alliances for Porter to improve its customer base, widen the reach &amp; propagate the right brand values to the TG 2. Leading efforts to build alliances, increase alignment, mutual understanding and trust between partner &amp; company impacting the growth &amp; retention efforts of the company 3. Drive Customer acquisition for Porter from partnerships, analyze and measure campaign impact &amp; ROI 4. Should be able to handle end to end partnership execution including prospecting, meetings, pitching, closure and agreement 5. Should drive all campaigns/alliances with a deep focus on cost &amp; measuring the effectiveness for the business Skills Required : - Challenges the status quo in marketing and conversion and comes up with low-Cost growth strategies. - Has deep interest in how marketing and conversion works - Should have built frameworks to measure the effectiveness of various channels &amp; alliances - Excellent with communication skills - Should be comfortable with traveling

Bangalore

Porter.in - Senior Manager - Marketing & Alliances 

Porter.in - Senior Manager - Marketing & Alliances  ,Job Description for Porter.in - Senior Manager - Marketing & Alliances  in Porter in  Bangalore for (3-5) years of experience. Apply Now!

Job Description for Porter.in - Senior Manager - Marketing & Alliances  in Porter in  Bangalore for (3-5) years of experience. Apply Now!