Porter.in - Senior Manager - Marketing

Roles & Responsibilities :

- Take ownership of the marketing strategy for a specific thread.

- Lead new user acquisition, early engagement, and cross-selling efforts.

- Identify new growth opportunities and explore innovative avenues for expansion.

- Develop creative and unconventional solutions to break through market saturation and drive rapid growth.

- Establish and manage strategic marketing partnerships to reach new customer segments on a large scale.

- Generate innovative marketing ideas to capture customer attention and drive conversions.

- Build a strong case for proposed ideas, conduct efficient testing, eliminate ineffective approaches, and scale up successful strategies.

- Collaborate with Product and Tech teams to develop and promptly launch innovative marketing initiatives.

- Evaluate emerging marketing technologies, providing thought leadership and guidance on their adoption.

- Strategize with the sales team to maximize revenue generation.

- Collaborate with cross-functional teams, including Product, User Experience, Design, Analytics, Creative, and Leadership, to drive product roadmaps, strategy, and execution.

- Assume responsibility for the communication strategy, defining its parameters, channels, and content.

Qualifications :

- Possess strong judgment, intuition, and customer empathy to identify winning marketing ideas.

- Demonstrate structured thinking and analytical capabilities to build compelling cases and evaluate ideas using data.

- Display highly innovative and out-of-the-box thinking.

- Exhibit a curious mindset, continuously seeking to learn more about user behavior and market trends.

Requirements :

- Have a minimum of 4 years of experience in marketing and growth.

- Prior experience in a high-growth startup, contributing to user acquisition, engagement, and scale, is a plus.

- Experience working with blue-collar target audiences is preferred.

- Employ a data-driven approach to problem-solving.

- Familiarity with tools like WebEngage, CleverTap, etc., is advantageous.