Porter.in - Manager - Social Media Marketing

Company Overview:

At Porter, we are passionate about improving productivity. We want to help businesses, large and small, optimize their last-mile operations and empower them to unleash the growth of their core functions. Last mile delivery logistics is one of the biggest and fastest growing sectors of the economy with a market cap upwards of 50 billion USD and a growth rate exceeding 15% CAGR.

Porter is the fastest growing leader in this sector with Pan India presence with operations in multiple cities, a fleet size exceeding 1L registered and 30k active driver partners and a customer base with 3.5M being monthly active. Our industry-best technology platform has raised over 150 million USD from investors including Sequoia Capital, Kae Capital, Mahindra group, LGT Aspada,Tiger Global and Vitruvian Partners.

We are addressing a massive problem and going after a huge market. We're trying to create a household name in transportation and our ambition is to disrupt all facets of last mile logistics including warehousing and LTL transportation. At Porter, we're here to do the best work of our lives.

If you want to do the same and love the challenges and opportunities of a fast paced work environment, then we believe Porter is the right place for you.

Company URL:https://porter.in/

About the role:

Porter is looking for a social media marketing manager to join our growing team. The ideal applicant will possess strong knowledge of the digital media landscape. The successful candidate will be responsible for growing our brand presence on social media, via Influencer marketing, end to end coordination from ideation, creating briefs, content creation, negotiations, management, monitoring & reporting the respective campaigns' performance. He/she should be able to manage the agency, third parties and social team as well. The scouting of new social channels would also be an important part of this job role.

Those looking to gain valuable marketing experience with a booming startup are encouraged to apply.

Roles and Responsibilities:

- Work with the Marketing team to create and implement campaigns

- Grow online social networks by increasing fan-base and interactions

- Strategize how and what should be our approach on social media channels including short form content channels.

- Keep up with the latest trends on social media and within the influencer community too.

- Build a relationship with influencers/ social media agencies for the brand.

- Monitor and sometimes post also on the brand's social networks

- Monitor analytics with social media team to identify viable ideas

- Performs research to find articles, stories, resources or other content that is relevant to the business, influencer marketing & business stakeholders.

- Assist in maintaining Social Media Hygiene.

- Coordinate with teams to make sure that influencer/social campaigns are executed efficiently

- Track the success of the campaigns and present reports.

- Constant research & keep tabs of the marketing ecosystem to ensure that you are up-to-date.

- Manage social & design agencies to get the work done on time and also in an accurate manner.

- Create a conducive environment for the growth of social team as a whole

Skills required :

- Able to multitask

- Proactive/Agile Thinking

- Knowledge of Influencer, content and social media marketing.

- Detail-oriented.

- Bachelor's Degree in Communications or related field

- Excellent oral and written communication skills

- In-depth working knowledge of Facebook, Twitter, Instagram, YouTube, Tik-Tok alternatives & LinkedIn

- Creative self-starter who is comfortable with both taking initiative and working in collaboration.

- Openness to learn.

- Analytical skills

- Out-of the box Thinker.

- Basic knowledge of Photoshop is a plus.