Porter.in - General Manager - Consumer Insights

Responsibilities :

Consumer Insights and Market Research :

- Develop and execute comprehensive research plans to uncover deep consumer insights and understand market dynamics.

- Utilize a combination of quantitative and qualitative research methodologies to gather data, including (not limited to) surveys, interviews, focus groups, and ethnographic studies.

- Analyze research findings to identify patterns, trends, and actionable insights that inform marketing, product development, and business strategies.

Customer Experience Enhancement:

- Collaborate with cross-functional teams to define and measure key customer experience metrics and indicators.

- Conduct research to understand customer pain points, preferences, and expectations throughout their journey.

- Provide actionable recommendations to improve products, services, and processes, enhancing the overall customer experience.

Research Methodology Expertise:

- Maintain up-to-date knowledge and expertise in quantitative and qualitative research methods, tools, and best practices.

- Select and implement appropriate research methodologies based on the objectives and constraints of each project.

- Oversee the development and execution of surveys, questionnaires, and other research instruments.

Team Leadership and Collaboration:

- Lead a team of researchers, providing guidance, mentorship, and professional development opportunities.

- Collaborate with stakeholders across departments to align research initiatives with organizational goals and priorities.

- Foster a culture of innovation and continuous improvement within the research team.

Data Analysis and Reporting:

- Apply advanced data analysis techniques to interpret research findings, extract insights, and present actionable recommendations.

- Create clear and concise reports, presentations, and visualizations that effectively communicate research results to stakeholders.

- Ensure data integrity, quality, and confidentiality throughout the research process.

Required Competencies and Skill Set:

- Proven experience as a Head of Customer Research or a similar leadership role in consumer insights and market research.

- Deep understanding of both quantitative and qualitative research methodologies.

- Proficiency in designing and executing research studies, including surveys, interviews, focus groups, and ethnographic research.

- Strong analytical skills to interpret research data, identify trends, and generate meaningful insights.

- Expertise in data analysis tools and statistical software to analyze large datasets.

- Excellent communication and presentation skills, with the ability to effectively communicate research findings to diverse stakeholders.

- Strategic mindset, with the ability to translate insights into actionable recommendations.

- Strong leadership and team management abilities, fostering a collaborative and innovative research environment.

- Proficiency in project management, ensuring timely and successful execution of research initiatives.

- Up-to-date knowledge of industry trends, emerging research methods, and best practices.