Porter.in - Director - Marketing

Responsibilities:

Customer Lifecycle Management:

- Develop and implement strategies to optimize the customer journey across all touchpoints, from acquisition to retention and advocacy.

- Collaborate with cross-functional teams to create personalized and engaging customer experiences at each stage of the lifecycle.

- Utilize data-driven insights to identify opportunities for enhancing customer engagement, loyalty, and lifetime value.

Team Leadership and Motivation:

- Build and lead a high-performing marketing team, providing guidance, mentorship, and professional development opportunities.

- Foster a collaborative and positive work environment that inspires creativity, innovation, and continuous improvement.

- Set clear goals and objectives for team members, monitor performance, and provide constructive feedback to drive results.

KPI Achievement:

- Define and monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and campaigns.

- Develop and implement strategies to consistently meet or exceed KPI targets, such as customer acquisition, conversion rates, and revenue growth.

- Analyze marketing data and provide actionable insights to optimize marketing efforts and improve ROI.

User Obsession:

- Cultivate a deep understanding of our target audience and their needs, preferences, and behaviors.

- Champion a user-centric approach throughout the marketing team, ensuring that all marketing activities are driven by a relentless focus on the customer.

- Stay abreast of industry trends, market dynamics, and emerging technologies to identify opportunities for innovation and differentiation.

Multi-Channel Marketing:

- Develop and execute integrated marketing campaigns across multiple channels, including digital, social media, email, content marketing, and offline channels.

- Collaborate with internal teams and external agencies to create compelling marketing assets and content that resonate with the target audience.

- Continuously optimize marketing channels and tactics based on performance data and market insights.

Required Competencies and Skill Set:

- Dynamic, self-starter and highly motivated individual with proven track record who would like to work in an intellectually & professionally challenging environment and can contribute in building up the fastest growing logistic startup in India

- Strong customer lifecycle management expertise, driving engagement, retention, and advocacy.

- Exceptional leadership and team management skills, motivating and guiding a diverse marketing team.

- Proficiency in setting and achieving marketing KPIs with a data-driven approach.

- Deep understanding of user obsession principles and application in marketing strategy.

- Knowledge of multi-channel marketing techniques, executing integrated campaigns.

- Strong analytical skills, leveraging data and numbers to measure and optimize performance.

- Excellent communication and collaboration skills with cross-functional teams and external partners.

- Strategic mindset, creatively solving marketing challenges.

- Up-to-date knowledge of marketing trends, technologies, and best practices.

Join our team to drive marketing excellence, delivering outstanding customer experiences. Apply now to lead our data-powered strategies and achieve ambitious growth goals.