Porter.in - Assistant Manager - Content Strategy

Rloes and Responsibilities:

- Analyzing trends and target audiences

- Develop content strategy / editorial calendar aligned with short-term and long-term marketing targets

- Stay up-to-date with developments and generate new ideas to draw audience's attention

- Create campaigns for customer acquisition

- Proactively curate, write and manage content within the content management system (CMS) and take ownership of quality and accuracy

- Work collaboratively with customer success, customer journey, product, marketing, and other teams to produce and publish compelling content

- Ensure digital success content supports searchability, brand standards, web style guidelines and legal and compliance requirements.

- Incorporate findings from analytics data into the development of content

- Support localization of digital customer success content and quality of translations

- Participate in the full web production lifecycle, including scoping out content requirements, writing, building, testing and ongoing management/refinement

- Driving penetration and brand awareness by finding innovative & cost-effective ways.

Must Have:

- 2-3 years of experience working in related fields.

- Bachelor's degree in Journalism, Marketing, English, Communications, or similar fields

- Experience using analytics tools, such as Facebook Insights and Google Analytics

- Experience in managing social media campaigns

- Experience using tools like webengage, clevertap etc.