Porter.in - Assistant Manager - Brand Communication

About the role

Porter is looking for a talented Content and Communications Specialist to join our growing team. The ideal applicant will possess strong knowledge of the digital media landscape. The successful candidate will be responsible for researching and deciding the right tone, content strategy for our brand and creating content for social, customer & partner side communication like SMS, notifications, and internal communication

If you get selected you will get to work on cutting-edge digital marketing strategies along with experienced marketers.

Roles and responsibilities and expected challenges :

- Devise a content plan for all key channels in conjunction with the Marketing team.

- Create content that engages and inspires audiences to interact with the brand for all online and offline channels (inc. email, social content, SMS, Push notifications, and marketing collateral)

- Tailoring & tracking performance of content: Tailor content for distribution across all media and all key target audiences

- Track topical issues and identify news hooks relevant to our marketing campaigns to be leveraged for content creation/execution

- Measure and evaluate feedback on distributed content to continuously improve

- Track competitor communications and content with a view to ensuring we differentiate our brand and gain stand out in the market.

- Ensure content adheres to the brand guidelines across all channels

- Develop and continuously update message maps for all key product ranges

- Use engagement metrics to drive the development of future content.

- Work with the Marketing team to develop persona-driven content for the website & social

- Develop content to drive business goals. Support journeys of customers and partners across lifecycles with appropriate content

Expectation from the candidate :

- Degree in English, Communications, Marketing, or related field. Should have good oral & written communication skills

- Editorial and content experience - either from a pure editorial background or in a communications function, eg. writing editorial content for online and media channels, employee communications.

- Excellent command of the English language with traditional writing skills and expertise in new media.

- Proven attention to detail

- Ability to work independently in a fast-paced environment to drive both strategy and ground execution

Functional Competencies :

- Experience working for an eCommerce organization would be advantageous

- Basic knowledge of Social

- Experience in running and devising Content Marketing campaigns.

- Able to multitask and create content timely.

- Analytical skills: Mandate for tracking and sharing performance reports.